Contact
+358 50 4491228
toni@tonimartikainen.fi
Here's what I've done lately
Builderhead
Head of Digital MarketingJan 2021 –
Builderhead is an easy-to-use construction management software that helps owners and general contractors complete construction projects on time and budget. Our values are Joy, Humanity and Drive.
My key responsibilities:
- Marketing Strategy and KPIs
- Growth in Digital Channels
- Business and Web Development
- Sales & Marketing Automations)
- Marketing and Business Analytics
"Toni can genuinely be described as a renaissance person. At work - be it designing concepts and content, coming up with creative marketing, coding or selling - Toni delivers exceptional results. Off work you might find him crafting, sporting or browsing antique auctions!"
Janne Borro
Lead Recruiter
Barona IT
Marketing StrategistJan 2021 – Jun 2021
Marketing Business Partner, Digital Talent SolutionsNov 2018 – Jan 2021
I am helping our IT recruitment and resourcing
business in Finland, Sweden and Denmark to grow with modern marketing and technology. Besides, I
have a big role in our own
business development.
You can find me designing and running various marketing campaigns
across
digital
channels, coding or testing new technologies and tools together with my skilled co-workers. In
addition, I take care of our content marketing (website, blogs, podcast and videos).
My key responsibilities:
- Marketing Strategy and KPIs
- Digital Marketing
- Business and Web Development
- Customer Cases (Employer Branding, Concepting & Web Development)
- Sales & Marketing Automations (Hubspot & Salesforce)
- Marketing and Business Analytics
Few projects as an example:
- Elevate Programs
- Recruitment Analytics
- Northstarjobs.io
Our team developed and delivered upskilling programs (e.g. http://mastersofdev.fi and https://beyondjava.fi). These programs combine recruiting and training. I took part in creating concept for three big programs, helped to pick the right training partners and operated marketing during the recruiting period. These programs gained almost 800 applicants during last year.
I was a project manager in our recruitment marketing analytics project, where we implemented new recruitment analytics. I was responsible for planning, partner communcation and overall project management during the half year project. New dashboards were built in Google Datastudio.
Northstar is a career service designed for developers who want to work and live in the Nordics. I was responsible with the Concept Owner for redesigning and -starting the service. During the first year we gained 500+ applicants.
"Toni is a hard working, sales- and data-orientated marketer! He does not only do marketing, but he also takes care of customer experience and his colleagues by being always ready to help. He has fresh ideas to share but he also knows how to listen others.
Toni has created an amazing marketing strategy for ZEF: inbound content, sales and marketing automations and so on to support sales and customer experience. "
Pinja Perttunen
Customer Happiness Expert at ZEF
ZEF
Head of Digital MarketingMar 2017 – Nov 2018
Digital StrategistAug 2015 – Mar 2017
Me and my team worked on building product awareness and generating leads for the survey tool called ZEF. We created a new inbound and digital marketing strategy for the company and took care of its implementation. I was in charge of our digital marketing and KPIs. Besides, I took part in various customer projects as a front-end developer and project manager. While I was working at the company, ZEF was awarded #4 Great Place to Work in Europe in 2017 and #1 Great Place to Work in Finland in 2016.
My key responsibilities as the Head of Digital Marketing:
- Marketing Strategy
- Marketing KPIs
- Digital Marketing
- Content Marketing
- SEO & SEM
- Sales & Marketing Automations (Hubspot)
- Web Development & Customer Projects
Entrepreneur
Apr 2014 – Dec 2015
I was operating my own consultancy company that provided digital marketing and web development for over 20 different small and medium-sized companies.
My key responsibilities as an entrepreneur:
- Digital Marketing
- SEO & SEM
- Graphic Design
- Web Development (PHP, JavaScript, HTML, CSS, BootStrap)
Few projects as an example:
- Bruun Design
- Atlas College
I designed and implemented a new responsive E-commerce site for a famous Finnish graphic designer Erik Bruun. The website is powered by WordPress. For E-commerce we used Woocommerce.
The fast-growing Atlas College Ltd. is a private institution that provides high-quality osteopathy and massage education.
To increase the number of applicants for the new school, we created a digital and social media strategy for them. Before the first action, we gathered extensive information about Atlas applicants and site users. Based on that, we also created new responsive website for both the Massage School and the Osteopathic School of Atlas.
McCann Worldgroup Helsinki
Web DeveloperSep 2014 – Aug 2015
McCann Helsinki is a part of international advertising agency network McCann Worldgroup. I was working as a web developer in various projects. I worked with large Finnish and international clients (PHP, JavaScript, HTML, CSS, BootStrap 3) .
Few projects as an example:
- Matkahuolto: "Punastus tai lahjanlunastus"
- Kaalimato: "Sano se sananmuunnoksin"
Matkahuolto is a Finnish company, which operates and maintains bus stations throughout Finland. Matkahuolto's services are available through 2 000 service points around Finland.
Kaalimato is the most popular online store for sex toys in Finland.